All guides

Running & scaling · 7 min read

The 14-day warm-up and scaling plan

Accounts do not get banned for spending a lot. They get banned for spending a lot suddenly. Warm-up is simply the process of making growth look like growth.

Days 1–3: prove the account works

One campaign, one ad set, a budget well below the account's limit, and a compliant offer you already know converts. The goal is a clean billing cycle and a first successful charge, not profit.

Days 4–7: raise in steps, not jumps

Increase daily budget by roughly 20–30% per step, and never more than once every 24 hours. Doubling a budget on day five is the most common self-inflicted restriction.

Days 8–14: broaden, then push

Add a second campaign before you push the first one to its ceiling. Spread across campaigns reads as a healthy business; a single ad set consuming everything reads as an arbitrage burst.

Raising the spend limit itself

Limits typically lift on their own once the account has a consistent payment history at a stable level. Sustained spend near the current limit, paid on time, is what moves it — not support requests.

Signals to slow down

Sudden delivery drops, ads stuck in review far longer than usual, or a payment held for verification all mean pause the ramp for 48 hours. Pushing through these is how a warning becomes a ban.

Your dashboard tracks the spend you have restored across every account you have bought from us.

Browse accounts

More in Running & scaling