Keeping the account alive: policy hygiene that actually matters
Most bans are not mysterious. They come from a small set of repeat behaviours. Avoiding them is not complicated, but it does have to be consistent.
Landing pages must match the ad
The page has to deliver what the ad promised, load fast, and carry real contact details, terms and a privacy policy. Cloaking and redirect chains are the fastest route to a permanent, unappealable ban.
Change one thing at a time
Rewriting every creative, swapping the domain and doubling the budget in one afternoon guarantees a review. Space material changes out and let the account settle between them.
Control who has access
Every user you add brings their own trust history. Grant the minimum role required, remove people when they leave, and never share a login across a team — use proper roles instead.
Keep the footprint separate
Same browser profile, same proxy, same card, same account — always. The moment two accounts share any of these, they share their fate.
Watch account quality weekly
A five-minute weekly check catches warnings early, while they are still fixable. By the time delivery stops, the options are much narrower.
If something does go wrong, the next guide covers exactly what we need from you and how the replacement window works.
Browse accountsThe 14-day warm-up and scaling plan
A day-by-day budget schedule that raises spend without triggering a review, plus the signals that tell you to slow down.
If your Revertise account goes down: replacement, step by step
What to do in the first hour, what we need from you, and how the replacement window works on an account you bought from us.